In my coaching business, there is a lot of emphasis on developing your personal brand. It’s important to define who you are and what people can expect from you at all times. As a follower of Christ, I think it’s equally important to be conscious of our brand in the eyes of the world. We need to be certain we are accurately portraying the message of Jesus in everything that we do.
You shouldn’t need a sign around your neck to tell people what you stand for in life. Rather, if we are living consistently with the mission of Christ, it will be self-evident. [Read more…] about Defining Your Brand